The Kansas City Chiefs have teamed up with BetMGM to make them their official betting partner. [Image: Shutterstock.com]
The Kansas City Chiefs and BetMGM have agreed a new multi-year deal, with the entertainment giant to become the team’s exclusive betting partner.
The announcement comes on the same day as the sports betting launch in the state of Kansas, though the Chiefs find their home in Kansas City, Missouri, just across the border.
The deal brings BetMGM’s logo to GEHA Field at Arrowhead Stadium and guarantees the company’s place on digital billboards. BetMGM will contribute additional prizes and gameday experiences to in attendance and home fans.
The Chiefs have been the most dominant team in the NFL lately, softening the deal for BetMGM. If the dynastic franchise can make another deep run in the post-season, after reaching four consecutive AFC Championship matches, they’ll be watching BetMGM even more closely.
However, BetMGM is more excited by the chance to connect with a vibrant team and its following.
“With a rich history and passionate fan base, the Kansas City Chiefs are an ideal partner,” said Matt Prevost, BetMGM’s Chief Revenue Officer. “As we launch our sports betting platform in Kansas, we look forward to enhancing the game day experience for Chiefs fans across the region.”
Chiefs’ brass is optimistic that the legislation will eventually pass, despite multiple failures.
The Chiefs owner, Clark Hunt, is a big proponent of sports betting and has supported several legalization efforts in Missouri. The most recent attempt made more progress than any previous attempt, but it also failed. Chiefs’ brass is optimistic that the legislation will eventually pass, despite multiple failures.
Chiefs President Mark Donovan expressed his verdict on the partnership, declaring it a resounding success.
“As the industry leader in the space, we are excited to welcome BetMGM to Chiefs Kingdom,” said Donovan. “We have invested a lot of time and energy in advocating for sports betting legislation and today’s announcement will open the doors for our fans to enhance their experience for the 2022 season and beyond.”
BetMGM expands its reach
BetMGM’s deal with the Chiefs adds to its existing coalition with the NFL and Canadian Football League (CFL). As a result, they have created a huge presence on the roster.
It is also not the first time that BetMGM has joined a team where sports betting is illegal. In early May, the betting operator struck a deal with the Houston Astros to become their betting partner, despite sports betting not yet legal in Texas.
BetMGM is one of six sportsbooks launched in nearby Kansas, and the Chiefs deal could help it exert its influence in that market. With competition from FanDuel, DraftKings, and other premium options, every bit of help matters.
Chiefs officials even suggested they could move to Kansas if sports betting isn’t legalized in Missouri
Missouri has debated sports betting for five years in a row and could finally agree to the demands of pro gamblers. Chiefs officials even suggested they could move to Kansas if sports betting isn’t legalized in Missouri, though they’ve since downplayed that idea.
KC will begin the road season against the Arizona Cardinals on September 11. Their first home game takes place on Thursday evening, September 15, when divisional rivals Los Angeles Chargers come to Arrowhead.
This post Chiefs team up with BetMGM in Kansas betting launch
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