Madden NFL 23 players are coordinating a strike in protest at the poor chances of pulling good players into packs. [Image: Shutterstock.com]
Madden 23 facing criticism
A popular sports video game is under attack for alleged predatory behavior towards customers.
encourage other Madden players to avoid developer Electronic Arts
Madden NFL 23, named after football icon John Madden, is subject to thousands of boycotts for horrendous in-game lottery odds. Popular streamer Zirksee is one of the people at the forefront of the movement, encouraging other Madden players to shun developer Electronic Arts (EA).
RETWEET FOR AWARENESS:
Myself and other creators in the community have decided to go on a pack strike. With the massive problems in Madden 23, we need changes. DO NOT BUY POINTS! These are the things we want to see change: JOIN US TO HELP THIS! #packstrike pic.twitter.com/30oQOsxYca
— Zirksee🍽 (@Zirksee) September 21, 2022
Madden relies heavily on in-game purchases, known as microtransactions, to meet his profit target. As the anti-Madden movement continues to grow, it will be interesting to see how the developer reacts.
Bad reward system
EA has yet to respond to the strike despite growing rumblings online.
Players are particularly frustrated with the opportunities associated with packs, which players can purchase in a popular game mode called ‘Ultimate Team’. In this mode, users can build the best team possible by adding player cards to their lineup, which can be obtained through challenges, an online marketplace, or in packs.
Gamers can save their in-game coins to buy packs, but often the most time-saving approach is to use real money to acquire them. As a result, packs are essentially lottery items in which players take real money and use it to bring in a random assortment of players.
players have said they will continue to avoid the EA store until they get a fair value
Many Madden players are frustrated with the odds of these packs, which caused the strike. Players have said they will continue to avoid the EA store until they get a fair price from packs.
Zirksee started a hashtag (#packstrike) on Twitter for the movement to get behind. A #packstrike follower tweeted data with a breakdown of his total losses in terms of in-game coins:
EA has yet to respond to the situation, but will certainly look ahead.
Microtransactions in video games
As players persevere in hopes of improving the lottery system in Madden, they take major blows with their team. Earning coins and upgrading player cards takes significantly more effort without the use of packs, indicating the direction of the game as a whole.
the video game industry has profited $15 billion from microtransactions
A majority of the video game industry has built or changed its business model to revolve around the use of microtransactions. According to Juniper Research, the video game industry has benefited $15 billion from microtransactions in 2020. Of that, EA made $1.65 billion, mostly through packages.
The system of packs, and more generally loot boxes, has sparked much debate among national legislators. Authorities have debated whether loot boxes are gambling and therefore need regulation.
A few months ago, the British government chose not to ban loot boxes after a 22-month debate. However, countries such as Belgium banned them in 2018, while Spain is considering banning providers from selling to children.
Madden initially received critical acclaim after it launched in mid-August. However, as the game progressed, fans started to notice more issues. EA is constantly fine-tuning its games and could come up with an update as the strike continues.
This post Madden 23 Players Strike Over Ultimate Team Pack Opportunities
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