Caesars and the Memphis Grizzlies join forces in the latest collaboration between a professional sports arena and a gambling giant. [Image: Shutterstock.com]
“A special season”
Caesars Entertainment has announced that its Caesars sportsbook will sponsor the Memphis Grizzlies during the upcoming NBA season.
Tennessee is an important state for us, filled with passionate sports fans.”
“The Memphis Grizzlies are an exciting young NBA team and it’s great to announce this partnership ahead of what should be a special season for the franchise,” said Caesars Digital Co-President Chris Holdren during the announcement. “Tennessee is an important state for us, filled with passionate sports fans.”
The multi-year deal gives Caesars access to Grizzlies merchandise, logos and game day promotions. It will also help create Caesars Sportsbook Lounge in the main hall of FedEx Forum, Memphis’ home arena.
The Memphis Grizzlies Keep Winning
Caesars has an existing presence in Tennessee, which has been a selling point during negotiations. The entertainment giant also sees the new deal as a bridge to provide previously unfulfilled fan escapades.
“We are seizing the opportunity to strengthen our bond in the Memphis region through the legacy of our nearby resort, Horseshoe Tunica,” said Holdren. “This partnership allows us to engage more sports fans and provide them with experiences they can’t get anywhere else.”
The timing of the move also coincides with the emergence of the team.
The timing of the move also coincides with the emergence of the team. Last year’s Memphis squad finished the season 56-26, tying the franchise record for most wins in a season. It also gave them the runner-up spot in the Western Conference Playoffs.
The Grizzlies also have one of the most exciting basketball stars, Ja Morant, who leads their backcourt. His otherworldly athleticism and highlight-making will not only keep Memphis in the news, but should also earn them more prime-time television slots, increasing their visibility.
Team President, Jason Wexler, was overjoyed at the announcement of the partnership.
“We are excited to partner with Caesars Sportsbook, one of the biggest names in sports and entertainment,” said Wexler. “The alignment of Caesars Sportsbook with Grind City Media’s digital shows, content and features will enhance our continued development and execution of the best content for all sports fans.”
“We also look forward to the opportunity to welcome our fans to FedExForum to visit the revamped Caesars Sportsbook Lounge to watch their favorite sports shows or host a private event.”
Caesars joins a growing list
Sportsbooks that partner with professional sports teams and stadiums are becoming more common in the US.
During the recent Missouri sports betting battle, owners of professional sports teams have teamed up to push through the legislation. Their ultimate goal after reaching legal status was to integrate sports betting with arena events.
Other sports are also catching on; DC United recently became the first MLS team to welcome betting operators on the property and brought in FanDuel as a partner at Audi Field.
The NBA, meanwhile, is experiencing a resurgence in viewership. Last season’s finals between the Golden State Warriors and Boston Celtics averaged 12.4 million live viewers, a significant increase from the 2021 and 2020 finals, which failed to reach more than 10 million viewers. to beat in even one match.
Fans and pundits have speculated that increasing parity in the league has fueled its growth. Memphis is one of several previously unnoticed teams that have made the leap to fame.
The 2022-2023 NBA season kicks off on Tuesday, October 19.
This post Memphis Grizzlies Teams Up With Caesars In Exclusive Deal
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